How do we translate "3P vs. 1P" into Brazilian Portuguese financial/business/sales terms?"

Question

I know what it means in English, but I need to explain this next week to a group of Brazilian Portuguese speakers only and since I don't know how it's more commonly used in Brazil, perhaps someone here can help me. For instance, how do I put this into Brazilian Portuguese:

Pricing: 3P vs. 1P – deep understanding of pricing

• Do by category
• Where do the sites overlap, and where don’t they? When does price matter less? When more?
• Will 1P cannibalize 3P?  Does it depend on category, How does a merchant decide?
• How do they handle 3P delivery?

I don't need a literal translation. If you need to elaborate a bit into Portuguese to make the translation better, that will totally suffice the need.

Answer 1

1P can be translated as venda direta. It literally means "direct sale": a company selling directly to its consumers.

3P can be "translated" as Marketplace. I know, it's not in Portuguese, but it's the word being used by B2W (and other players) to describe a system where a third-party sells the product using another party's infrastructure:

O B2W Marketplace é uma plataforma que permite que você venda seus produtos nas vitrines da Americanas.com, Submarino e Shoptime. A B2W funciona como um mediador entre você e o cliente, oferecendo o tráfego mais qualificado da internet brasileira e a melhor experiência de compra.

Free translation: B2W Marketplace is a platform that allows you to sell your products at Americanas.com, Submarino and Shoptime. B2W works as a mediator between you and the client, offering the most qualified traffic of brazilian internet and the best shopping experience.

---

Notes:

• In the corporate world (at least in Brazil) it's very common to use English words to describe something instead of trying to find a proper translation. And it seems to be the case with Marketplace - I believe that's because Amazon also uses this word and nobody could find a good translation to Portuguese.
• I've also seen Programa de afiliados being used, by I think it works in a different way if compared to a Marketplace. And I think that Marketplace fits better to Amazon's definition.
• I think it also depends on your audience (if the term is familiar to them). If it's not the case, you can use venda por terceiros (third party sales). Although I personally don't like it, I believe you'll be understood.

Answer 2

Se traduz assim:

Vender como parte primeira, ou vender diretamente, venda direta (entre você como primeira parte e Amazon Retail como segunda parte). Fez-se da frase um VERBO: to sell first-party to Amazon Retail: vender COMO primeira-parte à Amazon Retail.

Vender como terceira parte, vender indiretamente, venda indireta (você vende para eles, eles vendem ao público, eles e o público têm um contrato, daí você seria um terceiro, seriam a primeira e segunda parte, e você a terceira parte).

Esse inglês, to sell third party to, não é muito bom. O bom inglês diria: to sell AS a first or second party. Com o as na frase.

Vender como parte terceira e vender como parte primeira: parte 1.ª e parte 3ª.

Só que falando, há que dizer primeira e terceira.

[[Olha, por causa da eleições na França, tomei uns copos de vinho e não sei se a minha resposta ficou clara. Espero que sim.]]